580 George St presents
IN FULL BLOOM

Opening 3 September 2009
until 25 September 2009
HSBC Tower Lobby,
580 George St, Sydney.

The Martyrdom Of Marlboro Man
(bottom left on panel) is based on
ideas from the book The Martyrdom
Of Man by Winwood Reade.

The artwork plays on the idea that
the famous Marlboro Man used in
tobacco advertising campaigns in
the USA from 1954 to 1999 became
a martyr. As the word is most
commonly used to describe an
individual who sacrifices his or her
life in order to further a cause or
belief for others.

The three men who appeared in
Marlboro advertisements -
Wayne McLaren, David McLean,
and Dick Hammer - died of
lung cancer.